FocusArts – Digital Marketing Services

Sometime in the mid 80′s e USPS came out with “peel off” adhesive stamps. Avery Dennison produced them and helped to eliminate the need to lick, or wet postage stamp adhesive in order to place a stamp on a letter. Those were the “good old days”, direct mail is now facing extinction. The USPS lost a mammoth $8.5 billion in 2010, while it’s projecting a $6.4 billion loss this year. Standard mail delivery has dropped by 20 percent since 2007. The Postal Service is closing as many as 2,000 post offices, cutting 7500 managers, and looking to end Saturday delivery as mail volume fails to cover the costs. Obviously the Internet and email are the leading causes of this huge drop in mail. Let’s see if that’s good or bad. Read the rest of this entry »

Ok kids, let’s face it, there is the dark side to social marketing, using groups, pages etc. In our social playground there are quite a few bullies out there, that would (if left unchecked or unchallenged) unravel all our network building efforts. Let me introduce them, and what you can do about them. Read the rest of this entry »

Enjoy, I especially like item #3… Jim

by Mikal E. Belicove

When you think back on it, the advent of social media hit the marketing world like hot sauce on an empty stomach. All of a sudden businesses with an appetite for “what’s next” rushed to set up Facebook Pages, Twitter accounts and blogs to connect with as many customers as possible. Waylaid somewhere along the way, however, were the fundamentals of public relations, marketing, corporate communications and sales — giving way to erroneous assumptions about how businesses should manage their social marketing.

In my view, there is no “one way” to manage your online positioning using social media. Instead, each company’s marketing strategy should differ depending on specific goals and target audiences.
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